Word: prius
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Dates: during 2000-2009
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...that changed with hybrids. Although Honda launched the Insight, which had gas mileage superior to its main competitor, the Toyota Prius, the latter vehicle seized the public imagination, thanks to better drivability and better marketing. "In North America, Honda got caught with its pants down on hybrids," says Eric Noble, head of the auto-consulting company the CarLab. "They've been badly eclipsed by Toyota on looking green...
Most controversial are the tokens, which have gone corporate. You can now travel the board as a Motorola cell phone, a bag of McDonald's fries, a cup of Starbucks coffee, a Toyota Prius or a New Balance sneaker. The companies did not pay a placement fee, but the consumer group Commercial Alert decried the change as a sign of the ubiquitous branding of American life. Which it is, and which is why the change is overdue. It's part of Monopoly's cultural role: to let people playact contemporary business, pretty...
Combine all that with consumers creating the illusion of status with luxe accessories--the camera phone, the iPod, the $4 latte--and the gentrification of Monopoly makes perfect sense. Is it so ridiculous to let a Toyota Prius define your identity on a game board? That's what Toyota Prius drivers do on the street...
What was the first car you ever owned? What kind of car are you driving these days? First car was a 1937 Packard. Paid 60 bucks for it in 1947. Today I drive a Prius, a hybrid SUV and a Volvo wagon with some "stuff...
...After Gore offered a road trip in his Prius, Bush said he could not afford the time off. "Anyway," he said, "it's about 102 degrees in Crawford now, which is weird, because it's normally quite mild this time of year...