Word: prius
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Dates: during 2000-2009
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...Nissan, for example, is pedal-to-the-metal with pure electric cars, having skipped fuel-cell technology altogether. It considers "interim hybrid technology," like Toyota's successful Prius, a mere passing phase. "The market-share winner will be the one that offers affordable, mass-market, zero-emission vehicles with a zero payback period for premium technologies," says Mark Perry, director of the product planning and strategy group for Nissan North America...
...believe in not being first to market but being best to market," says Mary Nickerson, who is in charge of advanced-vehicle marketing at Toyota Motor Sales, also in Torrance. Last year, Toyota reached the 1 million sales mark with its Prius hybrid (gas-powered with fuel-saving electric technology...
...comparison, Toyota's fuel-sipping Prius hybrid looks like an outright gas hog at 51 m.p.g. (city), and the Honda Insight hybrid appears ready for the cash-for-clunkers program at 41 m.p.g. Ditto for the Ford Fusion hybrid (41 m.p.g./city) and Toyota's Camry Hybrid (40 m.p.g./city...
...That is, the industry may be moving from miles per gallon to miles per bucket of soot or, in ARB's case, grams of CO2 per mile. For example, ARB rates a Ford Explorer at 400 grams of CO2 per mile for greenhouse-gas emissions. A Toyota Prius is rated at 200 grams per mile...
...Toyota is taking it on the chin along with everyone else. What does this mean for the oh-so-hip maker of the Prius? Sales of the new 2010 Prius got off to a strong start in June, according to Toyota, as consumers bought more than 13,000 units. But it's the sales of Toyota's other vehicles, such as its full-size pickup truck, the Tundra, and its hip little Scion that have borne the brunt of Toyota's sales slump. The company hopes to stem the decline by beefing up sales of its small utility vehicle...