Word: prius
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Dates: during 2000-2009
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Evolutionary psychologists have a cynical term for cooperative, procommunity behaviors like buying a Prius or shopping at Whole Foods or carrying a public-radio tote bag: competitive altruism. Cynical, but accurate. As several studies (like this one) have shown, altruistic people achieve higher status, and are much more likely to behave altruistically in situations where their actions are public than when they will go unnoticed. Competitive altruism explains why soldiers jump onto grenades during war (their clans will reap the rewards) and why vain CEOs build hospital wings (they enjoy the social renown that they could never acquire from closing...
Maybe You Shouldn't Buy That is a handy guide to some of the Web's wackiest and most useless pieces of merchandise - some of which cost more than the latest Prius or, you know, the average American home. Take the magnetic floating bed created by a Dutch architect, valued at a bargain price of $1.5 million. Or maybe you're interested in some gold pills filled with edible gold leaf, designed for users to "digest to increase self-worth." Bravo! There's nothing like flushing $429 down the toilet...
...being felt here too. Over the last two decades, Mississippi, South Carolina and Tennessee lured automakers with relatively inexpensive land and lax labor laws. Now, Tennessee is fighting the possible closure of a GM plant in Spring Hill, and Toyota has already postponed the start of production of the Prius at a new plant in Mississippi...
...m.p.g. and $5,000 if they buy a U.S. car with at least 30 m.p.g. Crucially, the new cars have to be made in the U.S. - foreign brands can qualify, but only if they're manufactured on U.S. soil, which would disqualify super-efficient vehicles like Toyota's Prius hybrid, made only in Japan. (See the history of the electric...
...cylinder engine, which is bolted in the rear (like the classic people's car, the Volkswagen Beetle) and can power the Nano to a top speed of about 62 m.p.h. (100 km/h) in 23 seconds. Fuel economy is excellent: about 56 miles per gallon (24 km/L), better than a Prius, Toyota's hybrid sedan. (Read "India's Top Automaker, Tata Motors, Hits a Rough Patch...