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...result? The Aptera's drag will be a third of an average car's and less than half of the Prius', which now has the lowest drag in the industry. Cheap technology allowed Fambro to create such an aerodynamic design on a limited budget. For $50,000 Fambro found some off-the-shelf software--the same kind NASA uses to test the drag of its space vehicles. To keep drag as low as possible, for example, the three-wheeled car has no side-view mirrors--the driver has 180° rear visibility with the help of rear-mounted cameras. He estimates...

Author: /time Magazine | Title: Business Books | 6/12/2008 | See Source »

...sudden shift in consumer demand has left manufacturers facing a major challenge in keeping their showrooms filled with hybrid vehicles. Sales of the Toyota Prius actually dropped in May because the company didn't have any more vehicles to sell. In an industry where a two-month supply of vehicles is considered the norm, Toyota supplies of key hybrid models are being measured in single digits, says Toyota Motor Sales vice president Bob Carter. About 20% of all Toyota Camrys sold in the U.S. are now hybrids, making them more popular than models equipped with a V6 engine. (Meanwhile, Toyota...

Author: /time Magazine | Title: The Hybrid Holdup: Fresh Batteries | 6/4/2008 | See Source »

When a New York Times reading, latte-sipping, Prius-driving, Harvard liberal met a Bud Light-drinking, SUV-driving, Bible-thumping conservative at a restaurant almost three years ago, it goes without saying that they hardly expected instant chemistry...

Author: By June Q. Wu, CRIMSON STAFF WRITER | Title: Chivian Joins TIME’s Most Influential List | 5/2/2008 | See Source »

...fine with Cassandra's new, cool Prius. Those curly fluorescent bulbs we have are great. And I do think we should replace our plants with cacti, only partly because they seem so much more badass than rosebushes. But I believe our messy oil age will be replaced by better technology, not by a planetary embrace of Luddism. Because really, what's easier--one smart dude figuring out how to run cars on sea monkeys, or convincing all of Asia to never try air-conditioning? Those people eat spicy food...

Author: /time Magazine | Title: The Kitchen Stinks | 3/20/2008 | See Source »

...under $20,000 in 2007 dollars, almost 10 times as much as the Nano costs. This begs the question: if the Nano was being released in the U.S., would it be considered the same hazard to the environment? The champions of sustainability salivate at the thought of a Toyota Prius roaming the interstate highways, and yet the Nano has been dubbed an “eco-disaster.†Nobel Laureate and chairman of the United Nations Intergovernmental Panel on Climate Change Rajendra Pachauri goes so far as to say that the new Nano “is giving...

Author: By James A. Mcfadden | Title: India’s ‘Model T’ | 2/25/2008 | See Source »

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