Word: prius
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Most controversial are the tokens, which have gone corporate. You can now travel the board as a Motorola cell phone, a bag of McDonald's fries, a cup of Starbucks coffee, a Toyota Prius or a New Balance sneaker. The companies did not pay a placement fee, but the consumer group Commercial Alert decried the change as a sign of the ubiquitous branding of American life. Which it is, and which is why the change is overdue. It's part of Monopoly's cultural role: to let people playact contemporary business, pretty...
Combine all that with consumers creating the illusion of status with luxe accessories--the camera phone, the iPod, the $4 latte--and the gentrification of Monopoly makes perfect sense. Is it so ridiculous to let a Toyota Prius define your identity on a game board? That's what Toyota Prius drivers do on the street...
What was the first car you ever owned? What kind of car are you driving these days? First car was a 1937 Packard. Paid 60 bucks for it in 1947. Today I drive a Prius, a hybrid SUV and a Volvo wagon with some "stuff...
...After Gore offered a road trip in his Prius, Bush said he could not afford the time off. "Anyway," he said, "it's about 102 degrees in Crawford now, which is weird, because it's normally quite mild this time of year...
...neighbor called me to compare utility bills, to see whether gas or oil was more horrifying. A survey by Standard and Poor's found that family restaurants in the Midwest were hurting because people had decided to eat out less. There's a four-month wait for a Toyota Prius (60 mpg) in south Florida, and a Cadillac dealer was giving away $500 gas cards. A Rhea County school district in Tennessee cancelled classes for two days to save $4000 on fuel for the school buses. People in California talked about switching to motorcycles to get to work...