Word: priuses
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Dates: during 2000-2009
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...would be too easy, though, to dismiss the 500-m.p.g. movement as all hype and hope. After all, not long ago, hybrids like the Toyota Prius sounded like a laughable idea. These days they are being snapped up by consumers more than willing to pay a premium. So before this pipe dream is summarily cast aside, it's worth exploring. Could it be that the motley coalition of tree huggers and hawks is on to something...
MEET GREG HANSSEN, A PARTNER IN A SMALL BATTERY-prototype testing firm in California called EnergyCS. Hanssen was approached last year by Felix Kramer for help in building a dashboard monitor for a Prius that he and CalCars, his group of plug-in advocates, had converted into a crude plug-in. (The original Prius' batteries charge up when the car brakes.) Hanssen was inspired. He enlisted the support of another privately held firm, Clean-Tech, to devise a more sophisticated version of the plug-in Prius. Hanssen recently showed off his prototype at the 2005 Tour de Sol, a green...
...Green Travelers can save at the pump by renting a hybrid like the Toyota Prius, offered by Hertz in most major markets and evrental.com in the Southwest...
Travelers can save at the pump by renting a hybrid like the Toyota Prius, offered by Hertz in most major markets and evrental.com in the Southwest...
...question, Toyota's rise is the envy of the auto business. Since 1999, Toyota's U.S. market share has grown from 10.6% to 14.7%. The company makes America's best-selling sedan, the Camry. Its fuel-sipping hybrids, like the Prius, are the hottest cars on the market, commanding premiums and long waiting lists. The folks who snickered when Toyota launched a youth brand, Scion, by importing funky compacts from Japan like the xB, are racing to develop their own hipster cars. Toyota is doing a bang-up job financially, forecast to post profits of $10.8 billion...