Word: priuses
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Dates: during 2000-2009
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...moment, $2-per-gal. gas has sent the sale of hybrids zooming like a roadster. April was Honda's best month for its hybrid Civic (3,341 sold), and that followed a record-setting March. Toyota has a 20,000-order backlog for its critically acclaimed Prius and predicts a 50% sales increase over last year, to 50,000 units. All told, hybrid sales are expected to more than double this year, to 100,000. That's a tiny fraction of the U.S. market for new-vehicle sales, forecast to be around 17 million this year. But it's still...
What can't easily be discounted is the coolness factor. As hybrids with the looks, luxury and power of conventional cars emerge, consumers may snap them up. Ryan Brown, 25, a computer consultant from Arlington, Va., just dumped his hot car--an Audi TT roadster--for a Prius. He fell in love with the Prius' technology, peppiness and design. But he is having one problem. The Prius runs silently on electric power at low speeds, and that can be spooky. "Driving it in a parking garage, people don't hear me coming. You don't want to honk, but folks...
...churning them through a complex, highly proprietary black box to come up with esoteric investment strategies. Consumer companies for years have turned to data managers such as Acxiom and infoUSA to see how their products and those of their competitors play with various groups. Logic might dictate that Toyota Prius drivers wear Birkenstocks, but a deep data dive might uncover a fetish for Ferragamos...
...after General Motors. But its leaders acknowledge that efficiency is not enough if Toyota's growth is to continue. "We need to continue innovating," says Okuda. That explains a campaign to shift the industry from its dependence on petroleum-based fuels. Despite widespread skepticism, Toyota pressed on with the Prius, the world's first mass-market petroleum-electric hybrid car. A hybrid SUV is scheduled for release this fall. "Any carmaker who says hybrid cars can't be profitable," Okuda muses, "I would tell them to start looking for a new line of work." --By Jim Frederick. With reporting...
...CIVIC INSTEAD OF THE EXPLORER ON SHORT TRIPS. Ultimately, fuel efficiency is the key to your overall cost. When it's time to buy, consider hybrid cars that combine an electric motor and a gasoline-powered engine. Car manufacturers are offering more of these models, like the Toyota Prius. They not only get great mileage but also offer a sizable tax deduction--$1,500 on your 2004 federal return...