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Word: priuses (lookup in dictionary) (lookup stats)
Dates: during 2000-2009
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Morrissey first heard about the Prius from a brother who lived in Japan, where 36,000 of the cars have been sold to a consumer market much more accepting of alternative-fuel cars. "I could have bought a BMW or another luxury car," she says. "But I really wanted that Prius to tour the wine country or load up my mountain bike...

Author: /time Magazine | Title: Techno Fetishes | 4/30/2001 | See Source »

Enter the Toyota Prius, a revolutionary gas-electric hybrid car, which is causing a flurry of excitement in California. The bubble-shaped auto is a favorite among Silicon Valley execs who hanker after the newest technology, retirees who value its great gas mileage and green-minded folks who champion its super-low emissions. Since last August, San Francisco Toyota has received orders for 200 of the $21,000 vehicles, and dozens of customers are on a three-month waiting list...

Author: /time Magazine | Title: Techno Fetishes | 4/30/2001 | See Source »

Besides, she had to consider her companion on these adventures. The windows of the Prius are just the right height for Morrissey's black Lab-mix, Cinders, to hang out her head and enjoy the breeze. And the backseat is ideal for a doggy playpen, with a black quilted seat cover and a bowl on the floor. "We're a modern California family," jokes Morrissey. "Dog, car, career woman...

Author: /time Magazine | Title: Techno Fetishes | 4/30/2001 | See Source »

California is particularly suited to the Prius. Gas prices have skyrocketed from $1.60 a gallon last summer to nearly $2. And the state has some of the toughest vehicle emissions regulations in the nation. Morrissey, full of environmental evangelism, has already persuaded one co-worker and one neighbor in her affluent Mill Valley suburb to go hybrid. "You always hear that the Japanese are better at copying and refining than actually creating an idea," says Morrissey. "But the Prius is an example of true innovation...

Author: /time Magazine | Title: Techno Fetishes | 4/30/2001 | See Source »

Best of all, the Prius dash boasts a large LCD screen that enables drivers to monitor gas consumption and see how much they have recharged the electric battery just by tooling around town. "It was so much fun looking at the screen because I felt like I was playing a computer game," Morrissey says. "But then I ran too many stop signs, so I had to turn...

Author: /time Magazine | Title: Techno Fetishes | 4/30/2001 | See Source »

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