Word: priuses
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...Interim President Derek C. Bok is seen driving down Quincy Street in his silver Toyota Prius. He turns to look at Loeb House as he passes...
...best companies can use the environment to do more than just stay competitive: they can use it to crush the competition. Here in Japan, where I'm based, Toyota is poised to become the world's leading automobile manufacturer, thanks in part to its wildly popular Prius hybrid. But what matters more than one car model is the efficiency Toyota brings to all aspects of its business, the result of a corporate philosophy that strives to exterminate waste. Today Toyota can use a single production line to make multiple vehicle types, which has helped it reduce energy use in manufacturing...
...still drives himself to work—but in a Toyota Prius...
...were never a big bling guy, though, right? I see you around Los Angeles, and it's baggy jeans, baseball cap, driving a Prius...
...that changed with hybrids. Although Honda launched the Insight, which had gas mileage superior to its main competitor, the Toyota Prius, the latter vehicle seized the public imagination, thanks to better drivability and better marketing. "In North America, Honda got caught with its pants down on hybrids," says Eric Noble, head of the auto-consulting company the CarLab. "They've been badly eclipsed by Toyota on looking green...