Word: priuses
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...There was more to come. In early February, Toyota managed to back over any remaining political goodwill it had when it voluntarily recalled more than 400,000 Prius and other hybrid cars - this time, to update software in the antilock brake system that could cause a glitch if the car traveled over a bumpy surface. The Lexus is Toyota's top-selling luxury model - bad enough - but the Prius is its darling, a car that demonstrated the company's ability to solve technical issues that kept other automakers from fielding gas-electric hybrids, at the same time clinching Toyota...
...that's getting harder by the day. In his second hastily arranged meeting with the media in five days broadcast live nationally, Toyoda said yesterday that the corporation, a source of Japanese national pride which has gone unfathomably awry over the last several weeks, is recalling 437,000 2010 Prius and other hybrid models (plug-in Priuses, Lexus HS250h sedan and the SAI) around the world because of a computer glitch in the braking system. Over 220,000 of the cars will be recalled in Japan. (See the 50 worst cars of all time...
...news comes on the back of over 1,300 complaints filed about the Prius models on the U.S. National Highway Traffic Safety Administration website as of Monday. Toyota's North American president Yoshi Inaba is scheduled to testify in Washington on Wednesday over the company's safety record at a House Oversight and Government Reform Committee hearing...
...hours later, after being loudly criticized by the Japanese press for dodging responsibility, Toyoda tried to undo the damage by offering his first personal apology over the recalls. He did not, however, offer any specific solutions. On Tuesday, Toyoda finally announced that the company determined the brakes of the Prius and other hybrid models are prone to malfunction for a split second on frozen and slippery surfaces, but can be fixed by reinstalling the software that runs the braking system, a relatively simple procedure which takes 30 to 40 minutes...
...Toyota announces that it will recall 437,000 hybrid cars worldwide, including the Prius, the Prius Plug-In Hybrid, the Sai and the Lexus HS250h, to fix a problem with the brake systems. Toyota executives suggest that the recall is voluntary...