Word: priuses
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...book, You Are What You Choose, explores how certain attributes - such as a willingness to take risks, or worrying about what others think - affect our choices. De Marchi and Hamilton talked to TIME about their model, what it can predict and why anyone would ever want to drive a Prius. (See TIME's photo-essay "Those Things Money...
...Even the U.S. Navy is making greener warships. On Oct. 24, the U.S.S. Makin Island - dubbed the Navy's Prius - was formally commissioned. It was built with a gas turbine that drives an electric generator, and the Navy says these engine advances will save nearly $250 million in fuel costs over the vessel's lifetime. On its first trip from Mississippi to California, it consumed 900,000 gallons less fuel than a conventional warship...
...Connell also defends the $100,000 Tesla roadster, which debuted last year. "It's twice as energy efficient as a Prius and six times as energy efficient as gasoline competitors, and faster than a Porsche 911," he says...
...believe in not being first to market but being best to market," says Mary Nickerson, who is in charge of advanced-vehicle marketing at Toyota Motor Sales, also in Torrance. Last year, Toyota reached the 1 million sales mark with its Prius hybrid (gas-powered with fuel-saving electric technology...
Toyota's intrepid Prius customers are ripe for the next big thing, says Nickerson, noting research shows that a high percentage of Prius owners are likely to consider pure electrics or hybrid plug-ins. "Prius owners are people very comfortable trying new technologies because of their positive experience with Prius," she says. (Read "Nissan's New Leaf: An Electric Car and Charging Stations...