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...Nissan, for example, is pedal-to-the-metal with pure electric cars, having skipped fuel-cell technology altogether. It considers "interim hybrid technology," like Toyota's successful Prius, a mere passing phase. "The market-share winner will be the one that offers affordable, mass-market, zero-emission vehicles with a zero payback period for premium technologies," says Mark Perry, director of the product planning and strategy group for Nissan North America...

Author: /time Magazine | Title: Zero-Emission Cars: A Battle Among Technologies | 9/2/2009 | See Source »

...comparison, Toyota's fuel-sipping Prius hybrid looks like an outright gas hog at 51 m.p.g. (city), and the Honda Insight hybrid appears ready for the cash-for-clunkers program at 41 m.p.g. Ditto for the Ford Fusion hybrid (41 m.p.g./city) and Toyota's Camry Hybrid (40 m.p.g./city...

Author: /time Magazine | Title: The Volt's 230 M.P.G.: Is M.P.G. Still Relevant? | 8/14/2009 | See Source »

...That is, the industry may be moving from miles per gallon to miles per bucket of soot or, in ARB's case, grams of CO2 per mile. For example, ARB rates a Ford Explorer at 400 grams of CO2 per mile for greenhouse-gas emissions. A Toyota Prius is rated at 200 grams per mile...

Author: /time Magazine | Title: The Volt's 230 M.P.G.: Is M.P.G. Still Relevant? | 8/14/2009 | See Source »

...Toyota is taking it on the chin along with everyone else. What does this mean for the oh-so-hip maker of the Prius? Sales of the new 2010 Prius got off to a strong start in June, according to Toyota, as consumers bought more than 13,000 units. But it's the sales of Toyota's other vehicles, such as its full-size pickup truck, the Tundra, and its hip little Scion that have borne the brunt of Toyota's sales slump. The company hopes to stem the decline by beefing up sales of its small utility vehicle...

Author: /time Magazine | Title: How Bad Are Auto Sales? 10 Questions and Answers | 7/6/2009 | See Source »

...Binks. But what if it were the Autobot leader, Optimus Prime? Optimus truly cares about the future of the human race, unlike the Obama Administration, which Bay represents as so prissy and antiwar it just wants the alien robots off the planet. Bay's Obama would probably drive his Prius over Optimus if he had the chance. But no problem; if you still had your hearing in the deafening home stretch of Revenge of the Fallen, you'd know that just about any chunk of metal can be brought back to life by merging the Matrix with its Spark...

Author: /time Magazine | Title: Transformers: Revenge of the Fallen Falls Short | 6/24/2009 | See Source »

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