Word: prix
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...Heinecke doesn't have time for the naysayers. He's a man who thrives on gut instinct and speed. His hobby, after all, is racing cars?he has competed in the Macau Grand Prix and set a speed record driving from Singapore to Bangkok?so he was energized when the Pizza Company shot out of the starting blocks. "We went from zero to 70% market share in our first weekend,'' he says. His new company even set a record for pizza deliveries in a single day. But a weekend skirmish doesn't decide a war. Heinecke contends that Tricon...
Outwardly, though, a NASCAR car looks like any old car wearing a sweater of decals, and in NASCAR racing there is little psychic distance between the superstar and the fan in the stands. The popular image of the European Grand Prix circuit, with its dukes and duchesses and ascot-wearing playboy drivers, is as foreign to NASCAR as Bordeaux is to Bud. NASCAR in America is religion, replete with charismatic figures, creeds and commandments about how life should be lived...
...venerable Halekulani on Waikiki Beach, and later at the Four Seasons Resort on Maui. In 1998, Mavrothalassitis launched his signature restaurant a few minutes away from Waikiki, serving a meticulous marriage of local seafood and produce with diverse continental and Asian influences, all presented in fine classical French style. Prix fixe menus range from $48 to $85 per person, though wine is extra...
...fortune for his delectable meals. Though Babbo can easily set you back $60 a person before drinks, you can dine at his other two New York City restaurants, Esca and Lupa, for half that, which is cheap in Manhattan for top-notch meals. (One midtown restaurant offers a prix-fixe dinner...
...dinner in the Square may run you more than the Pilgrims paid. Up Stairs at the Pudding's prix fixe runs $65 per person...