Word: prize
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Dates: during 1980-1989
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...coupling of CBS, once the "Tiffany of networks," and the mass- market K mart chain strikes some as tacky. Resorting to contest giveaways, moreover, smacks of desperation: watch our shows not because they are good but because you may win a prize. Some network executives are skeptical about the tactic's effectiveness. "Let's say 20% or 30% want to play the game," says Mark Zakarin, marketing vice president for ABC Entertainment. "The other 70% will be irritated by all the promos." Yet if the lure of loot ends up boosting the ratings, contest mania will undoubtedly spread. Anyone...
...directors of both pictures know the risk these days in mining the movie tradition of sophisticated comedy-drama that stretches from Midnight to Manhattan and Broadcast News. Before sex, lies earned raves at the U.S. Film Festival in Park City, Utah, and then won the top prize at Cannes, Soderbergh was apprehensive. "I thought the film would seem too European for an American audience," he says, "and too dialogue heavy to translate in Europe. I figured ten people would go see it four times, and that would be that." Reiner, a man Ephron describes as being "very fond...
...huge statue of Lajos Kossuth, Hungary's greatest figure of independence, the President bounded down from the stage after brief remarks, stripped off his borrowed raincoat and wrapped it around a soaked, startled and utterly smitten old woman, who had to fend off other onlookers grabbing for her new prize...
Other readers placed a different value on Friedman's dispatches. His reporting from Lebanon won him a Pulitzer Prize, and his subsequent work in Israel won him another. Friedman, 36, is the Times's chief diplomatic correspondent in Washington. Freed from daily deadlines, he can look back on a period punctuated by excitement and narrow escapes. He had not been in Beirut long before the apartment house in which he was living was destroyed by a bomb; near the end of his stay in Jerusalem, as he was being driven to a farewell lunch by his wife, his car windshield...
...have proliferated, so have the jackpots: Pennsylvania's $115.5 million drawing in April prompted bettors from Long Beach, Calif.; Long Island, N.Y.; and points between to flock to the Keystone State, where many stood in line for hours to buy tickets. A few years ago, a $5 million lottery prize was front-page news in most of the country; today it barely rates a paragraph on page...