Word: pro
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Dates: during 1960-1969
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...peaceful welcoming scene was a far cry from Rockefeller's two earlier missions to Latin America, where anti-U.S. demonstrations marred his consultations with local governments. But the calm in Brazil was scarcely a sign either of pro-American sentiment or of democratic stability in the country. It simply showed that the Brazilians had had sufficient warning, and had prepared accordingly. To forestall possible trouble, President Arthur da Costa e Silva's tough military regime had warned Brazil's press not to print anything unfavorable about the Governor's visit. It had also placed some...
...understandable that the paunchy 35-year-old Moody was mistaken for one of the spectators lining the fairways. In 1968, his first season on the pro circuit, he finished 103rd in the money rankings; this year, in each of his two qualifying rounds for the Open, he survived the cut by a single stroke. No matter. In a season when the likes of Jack Nicklaus, Gary Player, Arnold Palmer and Billy Casper were bested by such unknowns as Ken Still, Jim Colbert, Tom Shaw and Larry Hinson, Moody figured to have as good a chance as anyone in the wide...
...Army golf courses and teaching generals to lock their elbows on the backswing. "I played a lot of golf, of course," says the ex-staff sergeant, "but lots of times I couldn't, because some colonel might see me and say 'What the hell is this?' " Pro Golfer Mason Rudolph had a similar reaction when, as an Army private in 1958, he lost the All-Army tournament to Moody by one stroke. Stationed at Fort Hood, Texas, in 1967, Moody trounced three businessmen from nearby Killeen so regularly in high-stakes matches that they decided it might...
...week, for example, Zebra Associates opened shop in Manhattan with an integrated staff. The agency is a partnership between Raymond League, a former account executive at J. Walter Thompson, and Joan Murray, a correspondent for Manhattan's WCBS-TV. Their biggest account is the national campaign for All-Pro Chicken, the franchising chain headed by Brady Keys, retired professional football star. Zebra's admen are not the least self-conscious about using heavy Negro dialect in their ads. Sample from an All-Pro radio commercial: "Good-lookin', don't shout. Go 'head on. Tell...
...entire economy. Since the money supply was tightened only six months ago, White House Economist McCracken figures that the U.S. is now going through the "awkward months" of waiting for the effects to become vis ible. When money is restricted and taxes raised, the usual sequence is that pro duction slows down after some months, then profits drop and businessmen cut back on hiring. Prices are the last to fall. Usually they come down only after demand slackens substantially; some times, they rise right through a recession...