Word: pro
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Dates: during 1960-1969
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...soon had himself a sponsor, Eugene Selvage, a retired brewery president. Archer was installed at Selvage's 5,000-acre Hereford ranch in Gilroy, Calif., where he painted fences and cleaned out the barns in the morning and played golf in the afternoon. The "Golfing Cowboy" turned pro...
...writer, though, Shana is a surpassing pro. After graduating from Vassar, she worked on the Sunday magazine of the old PM, later freelanced and wrote radio scripts (among them: Mr. District Attorney). Then, in 1951, she took a job as a LIFE reporter and in 1964 began "The Feminine Eye" column. Sometimes gentle, sometimes sharp, and always quick, Shana draws meaning-for men as well as women-out of seemingly ordinary personal feelings. She rebelled against presidential polls, for instance, because "I fiercely resent being told what I am going to do. It makes me suspect I may be being...
Book reviews of the Sears, Roebuck 1897 catalogue, results of a Japanese pingpong tournament and 16 thundering hours of Richard Wagner's Ring of the Nibelung are not normal radio pro gramming. But then, California's non profit Pacifica Foundation, which operates FM radio stations in three...
...Ferlinghetti and a frank talk among eight homo sexuals about their problems and attitudes. The latest and most bitter com plaints were raised early this year after a militant Negro guest on Manhattan's WBAI read an anti-Semitic poem on the air; a black militant on another pro gram said that Hitler "didn't make enough lamp shades" out of Jews...
...groups, often with volunteer help from top ad agencies, and they usually have more punch than regular commercials. Cigarette ads must pass the industry's self-policing advertising code, which assures a certain blandness by ruling out appeals to youth and suggestions of athletic or social prowess. Often, pro-and anti-ads appear in startling juxtaposition. The American Tobacco Co. sponsors network broadcasts of NBC-TV's Laugh-In, but viewers can get the antismoking side during local station breaks...