Word: problem
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...problem, say marketing experts, is mixing the medium with the message. "The Super Bowl is just too extravagant for something like this," says Lee Clow, chief creative officer and global director of media arts at TBWA Worldwide, the agency that created Pepsi's campaign. "It's seems like a contradiction to say you're going to set aside $20 million in marketing dollars for a worthy cause, then turn around and spend $12 million on two 60-second spots for the Super Bowl. Couldn't that money be put to better...
...Despite the arguments of opponents, the deal did have plenty of support in Germany. Tax evasion is a major problem in the country, costing the government about $40 billion a year, according to Lehner. German opposition parties supported buying the CD if it would help uncover the identities of suspected tax dodgers. "It's a scandal that [the authorities] pursue every parking offender but not those people who evade paying up to $300 million in taxes," Sigmar Gabriel, chairman of the Social Democratic Party, told the paper Hamburger Abendblatt. The German police union was equally adamant that moral concerns should...
...Growing evidence shows that innovation often happens at the intersections of disciplines, frequently initiated by individuals who may not have expertise in the exact problem at hand,” Harvard Medical School Dean Jeffrey S. Flier and HMS Professor and Catalyst Director Lee M. Nadler wrote in an e-mailed statement to the Harvard community...
...example, when the British Navy needed a device in the 1700s to accurately tell longitude, Isaac Newton claimed that navigating by stars was the only possible solution. But, Lakhani said, a watchmaker from the backwaters of Yorkshire solved the problem with a simple invention: the chronometer...
...interdisciplinary research groups of engineers, economists, management gurus, and policy experts. With BP and Ford’s blessing, the explicit mission of Princeton’s Carbon Mitigation Initiative is to “lead the way to a compelling and sustainable solution of the carbon and climate problem.” With Harvard conspicuously absent from the race, these other schools are going all in with clean technology, betting that they will attract millions of dollars in research funding and will produce the Bill Gates or Mark Zuckerberg of renewable energy...