Word: problem
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...moment, Google's most pressing problem is Microsoft. The software giant is spending $100 million to market its new search engine, Bing - and in the process, to get us all bummed about Google. Bing's slick ads are unavoidable and blistering. They suggest that Google is broken, that it rarely leads us to what we're looking for and turns us all into blathering zombies who spew out search keywords in casual conversation...
...tell you that the Bing ads rankle. They describe them as misleading and unfair, painting a picture of Google that doesn't match reality. Maybe, but Microsoft - a company not previously known for its marketing savvy - is taking a page out of a 1960s Procter & Gamble playbook: create a problem consumers don't know they have, then solve it. Bing...
...single product. "They keep downplaying that they're competing with other companies - whenever they pitch something like Android or their new Chrome OS, they say it's just an attempt to get people to use the Web more," Schwartz says. But here's the irony: Google faces a problem very similar to the one plaguing Microsoft, which itself makes the bulk of its money from just two products - Windows and Office. Each company sees the other's business as its own path forward. The rest of us, we're just bystanders...
Eric Schmidt, Google CEO The Revenue Question: 97% of its revenue is from online ads. Everything else is a hobby The Search Strategy: Ignore Bing for now and focus on making Google even better The Perception Problem: Google is losing its halo as it expands into phones and operating systems...
Steve Ballmer, Microsoft CEO The Revenue Question: Windows and Office rule. It needs another big revenue generator The Search Strategy: Bing is spending $100 million to get you to try its "decision engine" The Perception Problem: No one ever loved Microsoft. Bing could help soften its tech-demon image...