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...There are some of us who believe that the problem of warming is as bad as the First and Second World Wars combined," Branson told TIME in a recent interview at the climate summit in Copenhagen. "It's that serious, and you know the key is carbon, [but] there's no war room coordinating the attack on carbon...

Author: /time Magazine | Title: Global Warming: Why Branson Wants to Step In | 12/31/2009 | See Source »

...tons of CO2 to the atmosphere, about 3% of global carbon emissions. In addition, ships spew out huge amounts of traditional air pollutants, like nitrous oxides (NOx) and sulfur oxides (SOx), and emit black carbon soot, a leading contributor to melting Arctic ice. "It's an overlooked and important problem, but it's also extraterritorial," says Travis Bradford, the chief operating officer of the Carbon War Room, based in Washington, D.C. "And there's no external force that will cause the shipping industry to change...

Author: /time Magazine | Title: Global Warming: Why Branson Wants to Step In | 12/31/2009 | See Source »

...despite the sheer amount of carbon the shipping industry produces, its biggest emitters are relatively few. Bradford estimates that about 20,000 of the biggest and most polluting ships contribute about half the carbon emitted by the industry as a whole, so any solution to the emissions problem could be implemented much more easily than, say, changing the 800 million or so passenger cars in the world. "Ships could be retrofitted to be cleaner and more efficient quickly," says Bradford. (See the world's most polluted places...

Author: /time Magazine | Title: Global Warming: Why Branson Wants to Step In | 12/31/2009 | See Source »

...Carbon War Room's goal is first to raise awareness about the carbon problem within industries, then to publicize and spread the best solutions. In the case of shipping, the solution may be as simple as installing scrubbers - of the sort already used in planes and cars - that would vastly reduce emissions of SOx, NOx and black carbon. Older and more polluting ships will need to be replaced by models that are more efficient, and eventually carbon-based bunker fuels will need to be swapped out for low-carbon alternative fuels. The Carbon War Room is looking to start...

Author: /time Magazine | Title: Global Warming: Why Branson Wants to Step In | 12/31/2009 | See Source »

...film on mobile screens in rural areas. They are also prescreening the film for some of Lula's critics in the hope they will give it two thumbs up, thereby potentially attracting more middle-class viewers. But just who will pay to see it remains a concern. "The biggest problem will be getting people who don't like Lula to see the film," she admits. "I am very worried about...

Author: /time Magazine | Title: Lula Onscreen: Brazil's President as Superhero | 12/30/2009 | See Source »

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