Word: procaccinos
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Dates: during 1960-1969
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...Lindsay's opposition is now terribly, calamitously split, with Mario Procaccino retaining hard-core Democrats and the holders of pencil-thin moustaches, and John Marchi capturing the more sensitive, the more educated and the more Republican among the Lindsay-haters. For a while it seemed Procaccino had the election wrapped up, if mostly because so many New Yorkers look so much like him and tend, therefore, to think him attractive. But even some Procaccino look-alikes (not all of whom are Italian, not by a long shot) have been turned off by Mario's latest foibles-like his badly overplayed...
Apparently the Procaccino family journeyed across continental Europe to Israel two summers ago, there to negotiate a student exchange program with the University of Jerusalem. That institution graciously picked up the tab for the Procaccino jaunt, despite the fact (unearthed by Lindsay researchers and passed on to the New York Post ) that Verazzano College turns out not to exist, to be, as Mario explains it, in a state of development...
...father's shoe business. Harlem residents, for some reason, look not fondly on the white entrepreneurs who have for so long enjoyed such a strong presence in the ghetto. Left to simmer by itself, this attitude tends to be directed at the City's Jewish population, but Procaccino managed to remind Harlem that its oppressors include a few Italians...
Linoleum. Perhaps the biggest factor working for Lindsay is Procaccino's failure to rally either the Democrats or the independents. The most conservative of five primary candidates, he won the Democratic nomination with only a third of the vote, and has had difficulty expanding that base. Many prominent Democrats are actively supporting Lindsay. In the News poll, Lindsay captured a bigger slice of the Democrats, 44%, than Procaccino, who got 37%. Procaccino's personality also worked against him. The contrast between Lindsay's Ivy League polish and Procaccino's almost deliberate coarseness began to chafe...
...race, however, is not over yet. Lindsay headquarters is worried that the News poll will encourage Marchi backers to desert a lost cause and swing heavily to Procaccino. Further, Lindsay's strong showing among Negroes in the sampling may not be translated proportionately into ballots next week because of intensive efforts by black radicals to effect a Negro boycott of all three candidates. But in the campaign's last days, it is the challenger, not the mayor, who must struggle to catch...