Word: procaccinos
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Dates: during 1960-1969
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Last spring Procaccino adroitly capitalized on the revolt by Negro militants that temporarily caused tuition free City College to close. To many whites of modest means, who regard the school as an indispensable social-economic ladder, the Negro demands for wholesale admission of blacks meant lowered academic standards and less room for whites. City College Alumnus Mario Procaccino brought a court suit to compel the city to reopen the institution. It put him in the favorable position of using respectable means to stand up to the radicals. He scored points across the board with this bit of alliterative class propaganda...
...Procaccino never tires of life-style comparisons. "Mr. Marchi," he says, "does not fit into this category of people that have to work with their hands, with the sweat of their brows and so forth." He tries to portray Lindsay as an effete jet-setter: "A clean neighborhood is more important to people than poetry reading." That, presumably, was a crack at Lindsay's narration of the text accompanying a performance of Aaron Copland's Lincoln Portrait. "I am not one of the select few," Procaccino insists. "I am not one of the Beautiful People...
TIME Correspondent Frank McCulloch traveled through the boroughs of New York City with Mario Procaccino. Here is his report on a day with the candidate...
...station wagon step Procaccino and his two running mates. The crowd is friendly, the candidates cheerful, the encounter an instant success. A woman approaches, gray, wrinkled, ancient. "I voted for him," she says of John Lindsay. "But I hate him. I hate him! You got to get him out of there." Procaccino replies with his customary vehemence: "I got news for you. We are going to get him out. But I want to remind you of why you voted for him. Because he's pretty, that's why. Now I'm not pretty...
Apart from the scarcity of Negroes in the crowd, there is nothing tangible to suggest the campaign's racial undertones. But here, as at other stops, a white citizen gets the candidate's ear, whispers urgently. Procaccino steps back and says: "Listen, I just want you to know that as far as I'm concerned, each man in this city is as good as any man." The leader and entourage sweep down the street. Procaccino stops at a pizza stand, buys wedges for himself and his running mates. Nibbling from his left hand, shaking with his right...