Word: procardia
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Dates: during 1982-1982
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...latest example of such excess was the promotion of nifedipine, a heart medication marketed by Pfizer Inc. under the brand name Procardia. Introduced with a splashy campaign after approval in January, the drug racked up $17 million in sales in twelve weeks, vastly outselling verapamil, a similar product marketed by the Searle and Knoll pharmaceutical companies. Late last month the FDA blew the whistle. In a ten-page letter issued to Pfizer, the agency complained that the Procardia campaign was "false and misleading in its overall message," and that by misrepresenting important warnings, it "increases the risk of serious adverse...
...Procardia letter is not the only example of an FDA corrective attack on drug-advertising practices. Last June the agency ordered Eli Lilly and Co. to revise the press kit it had prepared on Oraflex, an arthritis medication. The kit contained releases implying that the drug could retard the course of arthritis, a claim based on inconclusive animal studies. Lilly had taken the bold course of promoting its product directly to the consumer, and the misleading claim was trumpeted in newspapers and on television. The result was an enormous demand: more than $6 million in sales for Oraflex...
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