Word: processes
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Dates: during 1950-1959
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True to his word, devout little Giorgio La Pira has kept Florence on the verge of municipal bankruptcy ever since and, in the process, made himself the idol of the Florentine masses. A year ago, largely on the strength of La Pira's public works, his Christian Democratic ticket won the biggest municipal vote (101,000) in Florence's history. But, unhappily for La Pira, the newly adopted proportional representation left the Christian Democrats with only 25 out of 60 seats on the municipal council. La Pira found himself obliged to strike up an unwritten alliance with...
...that it is all done by freeze-drying. When a material that contains water is frozen and placed in a vacuum chamber, the ice crystals in it sublime, i.e., turn directly into water vapor without melting to water. Pharmaceutical manufacturers use freeze-drying to preserve sensitive drugs, but the process is difficult, and it had never been successfully adapted to low-cost materials like foods. Another difficulty is that a considerable amount of heat (heat of sublimation) is required to evaporate the ice crystals. This heat must reach the center of the material, and in the case of most foods...
...Cookery. Raytheon regards its new process as experimental, and it does not know yet how long freeze-dried foods will keep at room temperature. They can be stored in plastic envelopes filled with nitrogen to prevent oxidation, but in the case of meat that contains fat there may be a tendency to deteriorate with time. Elaborate tests are now in progress to find the best ways to package and store them...
...Government to get B.F. Goodrich Co.'s secret formula for new Ameripol SN synthetic rubber, which is almost same as natural rubber. U.S. says it gave Goodrich more than $1.5 million for synthetic rubber research on condition that discoveries be revealed to all rubber makers. Goodrich claims process was discovered privately by Goodrich-Gulf Chemicals, Inc., in which Goodrich and Gulf Oil Corp. hold 50-50 interest...
...president of Batten, Barton, Durstine & Osborn, genial, roughhewn Bernard Cornelius Duffy, 55, is a rare figure in the advertising world. Title to rarity: he has nearly quadrupled BBDO's billings (now $200 million), while showing remarkable personal stamina in the process. He pulled through a serious ulcer operation in which two-thirds of his stomach was cut away, and a coronary attack, bounced back each time to supervise the fortunes of the growing agency. Last week, five months after he suffered a severe cerebral hemorrhage, Madison Avenue was wondering whether Ben Duffy could come back again...