Word: processesed
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Get ready for an Era of the Brain. New scanning techniques are making it easier to determine how our minds work and creating hopes in the corporate world that companies can make new connections with customers--and duplicate the Coke effect. The breakthrough behind all that is the development of...
Harvard astronomers have developed a new technique to map the structure of nebulae, the cosmic clouds of gas and dust from which stars are born. By combining near-infrared wavelengths with unusually deep exposures, Professor of Astronomy Alyssa A. Goodman and graduate student Jonathan B. Foster produced scientifically valuable images...
Timberlake says SmartWrap evolved from the realization that "even though there has been an explosion of new materials and processes, only a small number of architects apply them." Because SmartWrap can be produced in bulk and individualized for any building, its inventors hope it will be more widely adopted by...
Given that they know that they are playing a precarious popularity game—one that is undeniably based on social, economic, or otherwise arbitrary standards—why do hundreds of students subject themselves to such capricious, often humiliating, selection processes?
At the same time, oil companies, worried that these changes could leave them behind, are starting to think of themselves instead as broad-based energy companies. "Shell and BP are already headed in that direction," says Amory Lovins, director of the Rocky Mountain Institute, a think tank that advocates a...