Word: processing
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Dates: during 1920-1929
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...view of the important place in the marketing of merchandise, which advertising has assumed, and how, with constantly improving methods, it has become a permanent and useful factor in the present-day sales processes, particular emphasis will be placed upon methods of investigation employed for securing concrete facts and data in preparing and evaluating the appeals to be presented in any carefully prepared advertising plan. The course will deal with the place and function of advertising in business, with typical analyses of the markets and of the groups of persons to whom certain commodities are to be sold, with...
Last June, successful tests were made transmitting pictures by telephone (TIME, June 2). The process was to have a light impulse transmitted to an electrical impulse and back into a light impulse. The transmitted to an electrical impulse and face of a picture, taking successive light impulses from it in lines as it went repeatedly across the film. At the receiving end, the same device reversed cast a varying ray of light on a photographic film as it went across its surface on adjoining lines...
...Dream Girl was Victor Herbert's last legacy to the world. Last year, a short time before he died, he composed the score which, for various reasons, was delayed in process of production. Possibly the delay was fortunate, for thereby the Shuberts found the time and patience to dress it with deserved distinction. Fay Bainter was recalled to musical comedy to play the star, and Walter Woolf, the finest baritone currently singing light music, was engaged to be her lover...
...this has been done, and the German loan floated. Soon the publicity tom-toms should begin to beat, summoning U. S. investors to the lottery in European stocks and bonds. Many prize numbers will doubtless be drawn, also some utterly blank pieces of paper. The beginning of this interesting process, along with our own Presidential election, should at any rate lend entertainment to an Autumn whose business prospects are still thoroughly uncertain...
...Bolsheviki may change mates as often as they desire under the new divorce law. Under a recent decree they may change any or all of their names by the simple process of notifying the Registrar of the Commune. The only change that the Bolshevik authorities will not tolerate is a change of Government...