Word: procession
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Dates: during 1940-1949
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...addressed to the "hip harness and bosom bolster business," heralded a wartime camouflage cloth impregnated by a top secret process with "a per- manent odor of hibiscus, hydrangea, and old rubber boots." It concluded: "If you want to achieve that careless look and avoid skater's steam, kill two birds with one stone by getting a camouflaged callipygian* camisole." Such lusty ballyhoo - for Springs Mills' "Springmaid" fabrics - startled readers of the high-necked New York Times. It drew stares from some readers of TIME, FORTUNE, This Week and the Saturday Evening Post, which also ran the illustrated...
When the job was done, it was ready to be presented to 1) the rest of the drafting committee, 2) Harry Truman, 3) the whole convention platform committee, 4) the whole convention. The roof might be slightly altered in the process, but only slightly...
Rayon or Estron? The issue in one case was the word rayon, a word used for years to describe the synthetic fabrics made from a cellulose base, chiefly by the viscose process. In the last 15 years, manufacturers have popularized another fabric which also has a cellulose base (cellulose acetate) but which differs from cellulose viscose - it doesn't iron as well, but resists shrinking better. To keep customers from getting mixed up, the manufacturers thought it should have a distinguishing name. FTC argued that this would only confuse the public, insisted that both fabrics be labeled rayon...
...this was no business of Goldsborough's. His only concern was in forestalling a "process which will disintegrate society,"-i.e., a railway strike...
Long divorced from her Spanish husband, Amparo lives in Beverly Hills with her 17-year-old daughter Amparin. Amparo believes that concertizing "is a crazy life," though she has lined up a 30-concert tour for fall. She also plans to make recordings, though she regards the process as "the ultimate torture of our century...