Word: processors
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Dates: during 1950-1959
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Tested Ingredients. No company has done more to revolutionize U.S. cooking than General Foods Corp., the world's biggest food processor. It sparked the revolution with its line of Birds Eye frozen foods, still the biggest-selling brand. Last year it put its 250 products (including different flavors and varieties) into 4.5 billion packages that the housewife took home for $1.1 billion. On pantry shelves and in refrigerators from Maine to Florida, its products are household words -Jell-O, Maxwell House coffee. Post cereals, Swans Down cake mix, Sanka, Minute Rice, Gaines dog food...
Mortimer wants products with the widest popular appeal, shies away from the specialized or offbeat food. At General Foods, this policy has resulted in a pretax profit of 10? on sales v. 6.8? for the No. 3 processor, Standard Brands (Chase & Sanborn, Royal desserts, etc.), but well below the 14.8? of Campbell Soup, the No. 2 company. Overall, General Foods profits have risen from $28 million in 1954, when Mortimer took over, to an estimated $60 million this year. But Mortimer is still not satisfied with some of his products, notably the Gourmet line, intends to make some changes. Says...
...mercilessly, once forced him to stoop over the point of an upended bayonet until, after 20 minutes of agony, he toppled and gashed himself (but he never named his tormentors). By 1901, when he graduated 15th in his class, George Catlett Marshall, son of a well-off coke processor, collateral descendant of Chief Justice John Marshall, had become a legend: First Captain of the Corps of Cadets, all-Southern football tackle, tireless hiker, faultless in conduct and dress-soldier...
...Charles Greenough Mortimer, 59, was elected chairman of General Foods Corp. He will continue as chief executive officer, a post he has held since 1954, when he was named president of the nation's largest packaged-food processor (Jell-0, Maxwell House coffee, Birds Eye frozen foods). As chairman, a previously vacant post, Mortimer will concentrate on the company's future growth and development. Succeeding Mortimer as president is Wayne C. Marks, 55, who will also be chief operating officer. Marks joined General Foods in the position of clerk in 1926, was appointed executive vice president...
...Rice Export Association of New Orleans invested $35,000 in a market analysis, learned that most European groceries sell rice out of bins; thus the European housewife often does not know whether it will cook up as firm, separate kernels or a gluey mess. One U.S. rice processor, Dallas' Comet Rice Mills, is now invading European retail stores with brightly boxed, consumer-size-packaged rice, reports promising sales...