Word: procombo
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Dates: during 2007-2007
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...debut at the new division, he deliberately chose to craft a set of high-performance tour clubs to gain the trust of the world's best players, learn what they wanted and build Nike's reputation in the golf world. Nike Golf's first line of clubs, the ProCombo irons, were targeted at the top 2% of the 27 million golfers hitting the links each year. "We wanted to establish that we could make a product for the best-performing athlete and the best players," says Cindy Davis, U.S. general manager for Nike Golf. "Starting...
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