Word: procter
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Dates: during 1940-1949
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...Procter & Gamble yesterday offered the CRIMSON "all the free soap it wants" for its Share-the-Shower campaign to aid tubless college girls in New York...
Anxious to take advantage of the Procter & Gamble offer, CRIMSON editors chauffered Miss Shohet to the Quincy warehouse, but arrived after the plant had closed. Their efforts to obtain entrance brought a Quincy patrol car, but no charges were filed...
...Procter & Gamble officials later assured the CRIMSON that their promise was still good and that gratis soapboxes were waiting for legitimate claimants...
Nipped Heels. With old-fashioned competition now in full cry, the race was to the swift, but not necessarily to the biggest. Some giants were holding their own; e.g., Procter & Gamble. Under its hard-selling new president, Neil McElroy, who worked up through P. & G. advertising to the presidency last October, the company boosted its net from $13.2 million to $19.7 million (a gain of nearly 50% for the Sept. 30 quarter). International Business Machines' Thomas J. Watson turned in a $24.7 million net for the nine months, up 16%, while most of his rivals felt declines. But many...
...living standard of the ad-smiths improved rapidly. Other manufacturers, led by the makers of such simple consumer items as soap and baking powder, began to learn the lessons of trademarks, contact with the customer, expanding demand. In church one Sunday morning in 1879, Harley T. Procter, of Procter & Gamble, listened to a passage from the 45th psalm (". . . all thy garments smell of myrrh, and aloes, and cassia, out of the ivory palaces, whereby they made thee glad . . .") and coined the label "Ivory Soap." In 1890, Kodak launched one of the first relentlessly successful slogans: "You press the button...