Word: procter
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Dates: during 1960-1969
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...businessmen collect and collate countless minor statistics-not the least of which is the fact that American mothers change their babies' diapers about 25 billion times a year. While pondering that vital information 13 years ago, executives of Cincinnati's Procter & Gamble Co. decided that there was money to be made in diapers. That was the genesis of what has become one of the best-selling new consumer products in years...
...choice of Bryce Harlow as chief congressional liaison man was one shrewd step. A former congressional staff member, White House aide in the Eisenhower Administration and lobbyist for Procter & Gamble, Harlow is widely known and respected by legislators of both parties. But more important than any staff appointment to date has been Nixon's determined effort to establish rapport with Chairman Wilbur Mills of the House Ways and Means Committee. With his almost total power over taxes, social security policy and related issues, Mills will be the single most important legislator in determining the success or failure of Nixon...
...number of fields, including national security. An Oklahoman, Harlow served as General George Marshall's Capitol Hill liaison man during World War II, later headed the House Armed Services Committee staff and became a White House assistant under Dwight Eisenhower. During the Kennedy-Johnson years he was Procter & Gamble's chief Washington representative...
After he was appointed president and chief executive in 1966, Gookin hired about a dozen top marketing men from outside. The majority came from Procter & Gamble, which produces so many marketing executives for other companies that it is considered a kind of on-line business school for many U.S. corporations...
...income for the nation's 500 water bottlers. Today, jet aircraft use purified water mixed with fuel in order to keep engines cooler during takeoffs; electric utilities use the stuff to wash insulators while the juice remains on-because the purity of the bath prevents dangerous sparking. Procter & Gamble uses millions of gallons for mouthwashes and similar items so that they will always taste the same. The builders of a new Inglewood, Calif., sports palace called the Forum fed their cement mixers exclusively with bottled water in order to provide a better-setting concrete...