Word: procter
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Dates: during 1960-1969
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...skills" does for bosses what the selling course does for salesmen. "Most managers," says a Xerox staffer, "are not able to face a subordinate, analyze a problem and reach a solution." To the problem-solving course have come 2,000 employees from Ford, 600 from Westinghouse and 300 from Procter & Gamble. Now offering its lessons mainly to production and manufacturing managers, Xerox is working on a variation for marketing types, will introduce something for general corporate executives late this year...
...Procter & Gamble's highly regarded training program features planned personal coaching instead of the large classroom instruction and menial tasks often associated with a training program. The company's unique approach pays off with some first-class management material...
...largest p.r. companies offer whole teams of specialties within their walls, not unlike systems engineering or medical group practice. A case in point is Hill and Knowlton, today's biggest p.r. firm, with a client roster that includes the Iron and Steel Institute, Procter & Gamble, and Svetlana Alliluyeva. Explains H. & K. President Bert Goss: "Suppose a client walks in with an antitrust suit on his hands. One of our financial men can draft a memo to stockholders immediately; a writer will do a speech for the company president; another will huddle with a law professor and prepare a backgrounder...
...British battles have been waged more noisily than the fight for the nation's soap and detergent market. Warring over the $192 million-a-year business, Lever Brothers & Associates Ltd. and Procter & Gamble Ltd. have been spending some $45 million annually wooing housewives with everything from giveaway glassware and plastic daffodils to door-to-door sales calls by costumed "Fairy Snowmen." Now, under government pressure, the war-and the suds-makers-are taking on a new pitch...
...Washday Merger. Justice Douglas, who wrote the opinion, seemed reluctant to set any guidelines. "It does not particularly aid analysis," he wrote, "to talk of this merger in conventional terms, namely, horizontal or vertical or conglomerate." Noting that bleach complements Procter's other washday products, Douglas decided: "This merger may most appropriately be described as a 'product-extension' merger...