Word: procter
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Dates: during 1960-1969
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Last week the House Judiciary Committee heard testimony from representatives of Gillette, IBM, Procter & Gamble and other firms in favor of several bills that would sidestep the law by allowing aliens on temporary visas to hold permanent jobs. At present, most visa holders cannot remain in the U.S. for more than 18 months. This week representatives of organized labor will appear before the committee to argue against the bills. Another joint Senate-House bill aimed at correcting some of the law's more obvious flaws will be introduced this week by Senator Edward Kennedy and Ohio Congressman Michael...
...similar to existing trademarks. The leftovers are tested for general appeal and memorability. With so many names floating about, no marketing man can be sure of avoiding a conflict. General Foods recently started test-marketing a snack product called Pringle's Pop Chips only to discover that Procter & Gamble was simultaneously testing Pringle's Newfangled Potato Chips. Even greater risks lurk in the slang of foreign languages. A leather-preservatives manufacturer tried to market a product called Dreck-until he discovered that the name means dirt (or worse) in German and Yiddish...
...institute has taken its semantics argument into court in Lincoln, Neb., aiming to enjoin General Mills from advertising its Chipos potato snacks as "newfashioned potato chips." The institute also intends to sue Procter & Gamble for advertising its potato Pringle's as "newfangled potato chips." Harvey Noss Sr., executive vice president of the institute, complains that both companies "are trying to capitalize on the good name of the potato chip, which has been built up over 100 years...
...their washday loads, they buy more than $1 billion a year worth of bleaches and bluing agents, starches and softeners, disinfectants and detergents. Now the home laundry market is churning with a new line of stain removers called enzyme pre-soaks. Competition in presoaks has locked two giant soapmakers-Procter & Gamble and Colgate-Palmolive-in a classic marketing battle. It has elevated their rival products, P. & G.'s Biz and Colgate's Axion, to the status of household words...
...year and growing so fast that other companies are rushing to grab a share. Lever Brothers, the U.S. arm of Unilever, is test-marketing its enzyme presoak, called Amaze. In addition, detergents containing enzyme additives have been introduced by the three biggest soap companies-Gain and Tide XK by Procter & Gamble, Punch by Colgate and Drive by Lever Brothers. Regular Tide, which has been the No. 1 detergent since its introduction in 1947, has been replaced entirely by Tide XK. Eventually, the enzyme-spiked detergents may push almost all regular detergents off the supermarket shelves, even though the enzymes take...