Word: procter
(lookup in dictionary)
(lookup stats)
Dates: during 1980-1989
Sort By: most recent first
(reverse)
...Saatchis soon learned that bulk can have its downside. Many advertisers objected to being crowded into the same corporate tent with rival products. Colgate-Palmolive, Procter & Gamble, Warner-Lambert and other major firms have pulled nearly $600 million worth of accounts from Saatchi-owned agencies since...
Companies can also reduce costs by cutting back on elaborate packaging for their products. Paper, glass, metal and plastic packaging constitute 50% of U.S. garbage by volume and 30% by weight. To help shrink the mountains of wasted material, manufacturers should concentrate on using recyclable packaging. Procter & Gamble is test-marketing the use of recycled plastics in detergent and fabric-softener bottles. The firm says 70% of its packaging is made from recycled paper. Also, grocers could market more foods in bulk, requiring customers to supply their own reusable containers...
...Procter & Gamble/Advertising...
...Procter & Gamble/Purchasing...
...gain for the studios is obvious. But what the sponsors hope to achieve is something of a mystery. Procter & Gamble, the company that makes Downy, will spend $8.5 million to advertise The Wizard of Oz tape. Yet, according to two surveys, at least two-thirds, and perhaps as many as nine-tenths, of all viewers push the fast-forward button when they spot...