Word: procter
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Dates: during 2000-2009
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...know that the Dutch giant owns such brands as Norelco (shavers), Sonicare (toothbrushes) and Senseo (coffee makers). "Branding is a priority for this company," says the Italian-born Andrea Ragnetti, 45, who also serves as Philips' first marketing officer ever and has worked in marketing for Telecom Italia and Procter & Gamble. His experience will come in handy. At the top of his agenda: a $13 million ad campaign in the U.S. --By Dody Tsiantar
That's apparently sufficient for now. Despite the troubles of its flagship label, and growing competition from giant mass marketers like Procter & Gamble and Avon, Lauder's revenues have been climbing at an 8% clip annually. "If the deal works, great," says Linda Bolton Weiser, an analyst at Oppenheimer & Co. "If it doesn't, they aren't betting the ranch." Hip makeup brands like M.A.C. and Bobbi Brown and a stable of high-margin skin creams and hair-care products should keep the company growing in the short term. Ford says he'll be mining Lauder's archives for ideas...
...processes--like streamlining admission into hospitals or new ways to stock supermarket shelves. Ideo transformed itself into a highly unconventional business consultancy--taking clients on bizarre field trips or making them dress up as customers--that spread the gospel of design thinking to corporate America. The CEO of Procter & Gamble, for instance, was once sent shopping in San Francisco's low-rent Mission District, while top executives from Kraft were taken to the traffic-control center of a large city to see whether watching 1.2 million cars being stopped and started every day could influence their supply-chain management...
...consumers in eight nations taken last December by GMI Inc., based in Seattle, shows that 61% of French consumers and 58% of Germans feel negatively toward U.S. firms. Another poll by the Edelman public relations firm, based in New York City, found that the image of brands including Merck, Procter & Gamble and Kraft has taken a substantial hit in the past year...
...zone economist for Deutsche Bank in Paris, which forecasts 2% in 2005. Gaymard's other idea for encouraging growth: sparking consumer spending with his tax cuts. Sounds like supply-side thinking, American style. Merge or Purge? The consumer-products industry seems to be on a binge-purge cycle. After Procter & Gamble last month gobbled up Gillette for $57 billion, it looked like bulking up was the new fad. But its rival Sara Lee went on a crash diet last week, unveiling plans to spin off or sell a string of businesses - including Meats Europe, its packaged-meat division that houses...