Word: procter
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Dates: during 2000-2009
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...this spritzing has caused quite a sweat in the deodorant industry. Sparked largely by Axe's success, a fierce fight has developed among Unilever's Axe, Procter & Gamble's Old Spice and Gillette's Right Guard. (P&G and Gillette have announced plans to merge.) Although sales of Old Spice, for instance, have grown for 10 straight years, Axe is the mover of the moment. Unilever has spent more than $100 million marketing the brand since its August 2002 launch. Wearing Axe will lead to the ultimate male fantasies, imply the ads; one shows a refrigerator stuffed with nothing...
...wedding. Johnson & Johnson is buying Guidant, a maker of medical devices, for $24 billion. Two of the splashiest deals came last week: SBC, the Baby Bell based in San Antonio, Texas, looked poised to swallow its former parent, AT&T, in a deal that could top $15 billion. Then Procter & Gamble said it would acquire Gillette for $57 billion, forging a consumer-products giant with brands ranging from Gillette's Right Guard deodorant and Mach3 razors to P&G's Crest, Pampers and Tide...
...billion bid for Veritas), the assessment on this one has been largely positive. P&G chief executive A.G. Lafley has argued that the combination will rev up sales of Gillette's men's grooming line, particularly in markets like China, where P&G is strongly embedded, and Procter's business stands to gain from Gillette's formidable operations in countries like India and Brazil. "Together, P&G and Gillette could grow at levels neither of us could sustain on our own," Lafley told investors last week. Specifically, he and Kilts (who will stay on as a P&G vice chairman...
Although the endorsement by her sister and prenatal nurses turned Parilla on to Pampers, a few marketing tactics from Procter & Gamble, Pampers' $51 billion parent company, have helped the 21-year-old single mother stay loyal to the brand. Parilla recalls a Pampers television ad she liked, broadcast in both English and Spanish, showing a smiling baby crawling in the diapers. The nurses at Garfield Medical Center in Monterey Park, Calif, gave Parilla free samples of Pampers and other P&G brands like Crest and Tide as she checked out after Fatima's birth (Parilla uses Crest, although she prefers...
INVENTORS BASF, Procter & Gamble...