Word: procter
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Dates: during 2000-2009
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...tempting to conclude that Procter & Gamble, manufacturer of the testosterone patch, had found the elusive chemical key to female desire. The study, published in 2000 in the New England Journal of Medicine, reported that many of the women who, like Washington, were on real testosterone had more sexual fantasies and more sex and masturbated more than they had before. But so, albeit to a lesser extent, did women who wore patches with no testosterone at all. For women suffering from lost libido, the placebo effect was almost as strong as that of the hormone. In short, the mere belief that...
...nations of the former Soviet Union are laggards. Tambrands, now part of Procter & Gamble, started a plant in Kiev, Ukraine, in 1987 to make tampons. Local sourcing was crucial to Tambrands' strategy so that it didn't have to spend dollars. Cotton was not a problem. But there were few boxes. The Soviets favored tank and artillery factories over pulp and paper plants...
Kevin Ashton's obsession with RFID began with a single shade of lipstick. When he launched Oil of Olay's ColorMoist Hazelnut No. 650 at Procter & Gamble in 1997, it was popular--too popular. "Four in 10 stores couldn't keep the item on the shelf," says Ashton, "and we were losing money because of it." He needed to track this item and others through the supply chain so clerks would know when to reorder and replenish the shelves. It took Ashton a year to identify RFID as a technology that would solve his problem and to hook up with...
Gerald Zaltman, a Harvard Business School professor and the author of How Customers Think: Essential Insights into the Mind of the Market, believes marketers should even delve into the unconscious mind. Clients like Procter & Gamble use the Zaltman metaphor-elicitation technique, which enables them to uncover deep metaphors that lie beneath people's conscious opinions on products or advertisements. Zaltman is experimenting with brain scans to see which parts of the mind are active during certain purchasing decisions...
SMITH: I think you would still be steering away from noneconomically sensitive companies. You would rather own a Viacom than Procter & Gamble. P&G is a great company, but as the economy starts to get better, you would rather have something that has some economic sensitivity to it. You would rather own a Merrill Lynch or a Morgan Stanley than you would a bank. Over the intermediate term, I like media stocks, like Viacom and Clear Channel, Univision. In retail, I like Target and Best Buy. Wal-Mart will be O.K. I like Citigroup...