Word: procter
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Dates: during 2000-2009
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Privately, Googlers will tell you that the Bing ads rankle. They describe them as misleading and unfair, painting a picture of Google that doesn't match reality. Maybe, but Microsoft - a company not previously known for its marketing savvy - is taking a page out of a 1960s Procter & Gamble playbook: create a problem consumers don't know they have, then solve it. Bing...
...where followers speculated about whether Zack16 was a bizarre new Metamorphosis-meets-My So-Called Life scripted dramedy or an ad for something. After a few reporters picked up on it, the buzz grew, and it was revealed to be the latter. Specifically, it's an online campaign for Procter & Gamble's Tampax...
Berkshires Bounty. The white clapboard Gateways Inn in the Berkshires town of Lenox, Mass., was built as a summer home in 1912 and designed by Harley Procter of Procter & Gamble fame to resemble a bar of Ivory soap. Today, it's a lovely place to base a weekend getaway to the Berkshires - come here to hike around the waters of the Stockbridge Bowl, listen to the Boston Symphony at Tanglewood or tour The Mount, the home of Edith Wharton. The Gateways's innkeeper, Fabrizio Chiarello, keeps a collection of more than 200 single-malt whiskeys in the hotel's restaurant...
...Hodgkin's disease at the end of her first trimester, rejected her doctor's advice to abort and had to petition a hospital ethics board - and undergo psychiatric evaluation - in order to get the medications she sought. "It was very frustrating," says Sosnader, 45, a logistics manager for Procter & Gamble in Worcester, Pa. "Everyone had their own opinion about what I should do, but there were no facts to support any of it." (See how the FDA classifies drugs and their effects on pregnancy...
...message of all time. According to a new study to be published in an upcoming issue of the Journal of Consumer Research, consumers who touch products in the aisles will pay more money for them than those who keep their hands off the merchandise. So in the 21 years Procter & Gamble ran the iconic television advertisements for its Charmin toilet-paper brand, Mr. Whipple, the uptight grocer with a secret squeezing fetish, should have encouraged his bubbly shoppers to fondle away...