Word: procter
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Dates: during 2000-2009
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...September that icon of feminine protection, Procter & Gamble's 65-year-old Tampax tampon, will shed its plain white wrapper and reinvent itself as the Tampax Pearl, with an easier-to-use, pearlized applicator decked out in a pastel wrapper that won't turn to confetti at the bottom of a purse. The intended customer, says Tampax spokeswoman Elaine Plummer, is the "joy consumer--the postpone-no-pleasure, spare-no-expense, accomplished, feminine woman who wants her tampon to be more fashion accessory than hygiene product." In other words, the woman who wants designer everything--inside...
After leaving Harvard, Ballmer was accepted to Stanford Business School (SBS) but deferred for a year to work at Procter & Gamble as an assistant product manager, marketing such products as Coldsnap Freezer Dessert Maker and Moist ‘n’ Easy Snack Cake...
When president Carole Black arrived in 1999, she ratcheted up spending on research, a technique from her days in marketing at Procter & Gamble. It showed that women were not interested in watching romance or fantasy; they wanted to see themselves. "Woman escape by empathizing and feeling they are empathized with," says Black. Lifetime does tweak reality a bit, making sure women always triumph...
Employees at Procter & Gamble and Coca-Cola, for example, had 80% or more of their retirement wealth in those stocks before they tanked. Corzine, Kennedy and others want to make sure such wipeouts will not befall others. Democratic Senators are pushing a pension-reform plan that would prevent you from buying your company's stock for your 401(k) if the company also contributes stock. You could buy, or it could contribute, but not both, unless there's a separate, traditional pension offered...
...term has morphed to describe an unscrupulous business practice: rummaging through a competitor's trash for inside information. It's a low-tech form of corporate espionage that has increased since 1988, when the Supreme Court ruled that once it leaves private property, trash is fair game. Last year Procter & Gamble, whose products include Pantene and Head & Shoulders shampoos, admitted Dumpster diving for information about Anglo-Dutch conglomerate Unilever, makers of Finesse and Helene Curtis. Dumpster diving is also practiced by identity thieves, who seek credit-card information. Fear of Dumpster diving has helped fuel the growing popularity of shredders...