Word: procter
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Dates: during 2000-2009
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...soap in the shower; apply deodorant; brush your teeth; and put on sunblock, skin cream or hair gel, and chances are you are relying on creations touched by IFF, Givaudan or smaller competitors like Firmenich and Symrise. IFF's five largest customers, according to a recent JPMorgan report, are Procter & Gamble, Unilever, Colgate, Estée Lauder and Pepsi...
...hand-holding does not come cheap. In the middle of a crisis, companies pay consultants anywhere from $50,000 and up, depending on how long and how many people are deployed. A precrisis preparation session costs at least $25,000. Still, says Dezenhall, who has represented such companies as Procter & Gamble, ExxonMobil, Eli Lilly and GE, "the amount of money spent on crisis management is a drop in the bucket compared to what you might lose." Corporations routinely analyze how political risk or interest-rate risk might affect their bottom line. Argenti says the "reputational risk" of handling a crisis...
...hitched themselves to China's extraordinary growth, and have made bets on the future that assume steady, rapid and sustained growth there. Forget about the obvious beneficiaries of the China boom, such as producers of oil and commodities. China's growth is a huge boost to American companies like Procter & Gamble, Caterpillar Tractor and chip-maker Texas Instruments. The beneficiaries also include service companies ranging from law firms and investment banks to environmental consultants...
...Procter & Gamble, a pioneer in the field, has been taking control of word of mouth for six years through its Tremor division, which has enlisted 225,000 teenagers to tell their friends about brands like Herbal Essences and Old Spice. Last year, figuring the strategy could be just as effective with adults, P&G signed up 500,000 volunteers, all mothers, for Vocalpoint, a program in which the moms evangelize about pet food, paper towels and hair color. P&G gives the women marketing materials and coupons, but they are free to say whatever they like (or nothing...
...show draws 2 million daily listeners, and it's a more valuable property on radio than it was on TV. (It brings in about $15 million annually for CBS Radio compared with several million for MSNBC.) But the show has already lost advertisers, including American Express, Staples and Procter & Gamble...