Word: procter
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Proponents say CSR programs present opportunities to develop new markets. After Crest, a Procter & Gamble brand, started a national dental-health program for underserved kids in 2000, it gained 15% more of the Hispanic market it had targeted. Customers may pay extra for brands that speak to their conscience. Whole Foods' meteoric rise, despite the high cost of its specialty goods, is testament to that claim. "The relationship with the consumer has to be framed in an eloquent way," says Timberland CEO Jeffrey Swartz. "Whole Foods is the best company in the world at framing that conversation...
...nail lacquer)--and in the process create a new sort of one-stop shop with a consumer-friendly atmosphere. "What they have recognized," says Donald Trott, specialty-retail analyst at stock-research outfit Jefferies & Co., "is that they have to take it out of the arena of competing with Procter & Gamble...
Forbess adds that the course head, Lecturer on Chemistry and Chemical Biology Garry Procter, takes pains to ensure that all the students understand his lectures...
Union Carbide's consumer division, which last year accounted for 20% of company sales, contains such winners as Eveready batteries, Prestone antifreeze, STP fuel additive and Glad trash bags. Among the ready suitors rumored to be interested in these popular products are Procter & Gamble, Unilever and Ralston Purina. PERSONNEL Video Headhunting...
...price increases have mainly been at the wholesale level. Since November, when the severity of the damage became evident, Procter & Gamble has pushed up wholesale prices for its Folgers brand from $2.53 to $3.95 per lb. Many grocery stores expect prices to jump more than $1 per lb. during the next month...