Word: procter
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...E.S.T., weekdays), same station (CBS), most were sure-or almost sure-that things would come out all right, as they eventually do in the sweet-sad world of soap opera. There was also no doubt that things would come out all right for the program's sponsors: Procter & Gamble Co.'s Duz soap and Ivory Flakes. As any junior advertising executive can explain, soap operas "get more advertising messages across to the consumer"-and sell more soap-simply because the housewife can absorb the messages for hours on end while she goes about her household chores...
With that announcement, the three-man draft board of Wabash County, Ind. resigned in a body last week. Reason: Selective Service headquarters in Washington had asked the board to postpone induction of a Congressman's son, John V. Beamer Jr., 24, an engineer. His employer, Procter & Gamble Co., had requested an occupational deferment. Said the board's chairman: "We thought we had [Beamer] in the Army, where he belongs. But some sinister influence or individual in Washington saw fit to interfere...
When it heard of the local board's resignation, Selective Service headquarters in Washington quickly disallowed Procter & Gamble's request. Congressman Beamer, who represents Indiana's Fifth District (including Wabash County), protested that neither he nor his son "contacted Selective Service on any level in an effort to secure deferment," and charged that the county board's action was political. And in Honolulu, where he is honeymooning, young Beamer said-and he was probably right-that he expected to be drafted soon...
Armstrong and Dancer Vera Zorina. Sponsor Procter & Gamble tries to captivate viewers with bathtub shots of Mom, Pop and Baby soaping themselves with Ivory...
...PROCTER & Gamble, which has far outdistanced rival Colgate-Palm-olive-Peet in both soap and detergent sales, is now getting ready to challenge Colgate in its specialty: toothpaste. Already on sale in nine states, P. & G.'s new "Gleem" dentifrice will get national distribution next year...