Word: procter
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Americans are not about to give up their beloved cars and conveniences, even if their lives depend on it, which they might. If anything, we will continue to eliminate physical effort. "Companies like Procter & Gamble are working hard to stop all the drudgery of cleaning and scrubbing," jokes Sallis. And while a small percentage of the nation--mainly found among the best-educated and wealthiest classes--are committed gym rats, most folks cannot find the time, energy and will power to regularly work out. "People are really motivated to avoid activity," Sallis observes...
...know that the Dutch giant owns such brands as Norelco (shavers), Sonicare (toothbrushes) and Senseo (coffee makers). "Branding is a priority for this company," says the Italian-born Andrea Ragnetti, 45, who also serves as Philips' first marketing officer ever and has worked in marketing for Telecom Italia and Procter & Gamble. His experience will come in handy. At the top of his agenda: a $13 million ad campaign in the U.S. --By Dody Tsiantar
That's apparently sufficient for now. Despite the troubles of its flagship label, and growing competition from giant mass marketers like Procter & Gamble and Avon, Lauder's revenues have been climbing at an 8% clip annually. "If the deal works, great," says Linda Bolton Weiser, an analyst at Oppenheimer & Co. "If it doesn't, they aren't betting the ranch." Hip makeup brands like M.A.C. and Bobbi Brown and a stable of high-margin skin creams and hair-care products should keep the company growing in the short term. Ford says he'll be mining Lauder's archives for ideas...
...processes--like streamlining admission into hospitals or new ways to stock supermarket shelves. Ideo transformed itself into a highly unconventional business consultancy--taking clients on bizarre field trips or making them dress up as customers--that spread the gospel of design thinking to corporate America. The CEO of Procter & Gamble, for instance, was once sent shopping in San Francisco's low-rent Mission District, while top executives from Kraft were taken to the traffic-control center of a large city to see whether watching 1.2 million cars being stopped and started every day could influence their supply-chain management...
...consumers in eight nations taken last December by GMI Inc., based in Seattle, shows that 61% of French consumers and 58% of Germans feel negatively toward U.S. firms. Another poll by the Edelman public relations firm, based in New York City, found that the image of brands including Merck, Procter & Gamble and Kraft has taken a substantial hit in the past year...