Word: procter
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
Back in radio's swaddling days (1923), the Procter & Gamble Co. stepped up to the microphone one day with a recipe for devil's-food cake ("take one-half cup of Crisco"). Enough housewives were glued to their earphones at that particular moment to report "program coming in fine." No one quite realized it, but commercial broadcasting was well under...
October. In Cincinnati, the Procter & Gamble research department furrowed its collective brow over a freak bar of Ivory Soap that would not float...
...second time in 60 years Procter & Gamble, makers of Ivory Soap ("It Floats"), faced the embarrassing situation. A customer had sent in a bar that would not float (TIME, Oct. 2). Last week the baffled research staff performed a thorough autopsy on the sullen bar, came up from its powdered remains still baffled but with a lathery explanation: "Floating soap floats because it has been whipped about like a cake batter. In storage, this particular bar might have been com pressed and its tiny air pockets crushed...
Look Here. In Cincinnati, the Procter & Gamble research department furrowed its collective brow over a freak bar of Ivory Soap that would not float...
Soap and Shoes. Almost everyone is for the annual wage - in principle. But only a trifling number of U.S. companies have been brave enough to try it out in fact. One of the first was Procter & Gamble (Crisco, Ivory Soap), in 1923. Its socially conscious president, the late William Cooper Procter, felt that the "outstanding evil" of the U.S. economic system was its in ability to provide steady employment, decided to guarantee all P. & G. workers 48 weeks of work a year. Working out such a plan was not simple. Although the consumer demand for soap is year-around, wholesalers...