Word: procter
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...long-winded soap opera came to a happy ending last week. Back in 1941, huge Lever Bros. (Swan, Spry, etc.) sued equally huge Procter & Gamble (Ivory. Crisco, etc.) in Baltimore, contending that P. & G.'s new Ivory soap infringed on Lever's brand-new patented Swan soap. Promptly, P. & G. fired back with a suit of its own, charging that Swan soap infringed on old Ivory soap (TIME, June 22, 1942 ). After a three-year legal struggle, Lever Bros. won its suit in appellate court last December, got ready to battle P. & G. on up into...
Mommele, Poppele. Abie was a natural for radio when Anne Nichols persuaded Soapmaker Procter & Gamble to put it on the air last year. Playwright Nichols, who bats out the serial with the assistance of a writer named Alford Van Ronkel and the cast, hoarded her material so carefully that a year passed before she exhausted the three acts of her play. The strident squabbles continue with the newlyweds subordinated to their united families. Babies belch, actors say "oi" and "certainel," call each other "mommele," "poppele," and "schlemihlich shpalpeen...
...most of the last 14 years, Mrs. Berg, wife of a consultant on sugar technology and mother of two, has ground out her soapy, five-a-week masterwork (now on CBS, Mon.-Fri., 1:45-2 p.m., E.W.T.) for Procter & Gamble. It has been hard work, paid for by $5,000 a week. Mrs. Berg, who started at $50 a week, also produces, directs and plays the leading lady (Molly) of her Goldberg saga. Now 42 and a millionairess, Mrs. Berg has a ten-room duplex in Manhattan, an estate in Bedford Hills...
...Battle Began with a damage suit over granulated soap. Lever's Rinso had proudly dominated that field since 1918, and Lever is still plenty mad over the $5,000,000 it had to dish out to Procter & Gamble and Colgate because a new spraying process Lever adopted in the late '20s turned out (in 1937) to be a patent infringement. About the same time, Lever enraged Procter & Gamble by bringing out Spry to compete with Procter & Gamble's long-established Crisco. Smart Lever Bros.—British-founded, now ambiguously owned by British Unilever's Dutch affiliate Lever...
Suits & Counter Suits. While Lever Bros, was still experimenting with its floating wonder (already dubbed "Swan" and being tested in key sales areas), Procter & Gamble, in 1940, came out with a "new Ivory" also made by a continuous process. In February 1941, Lever cracked down on the "new Ivory" in the Baltimore courts with a patent-infringement suit. Less than two months later P. & G. hit back with a Cincinnati plea for an injunction against the sales of Swan as an obvious and unfair imitation of Ivory...