Word: procter
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...years huge Lever Bros. (Swan Spry, Rinso, Lux, Lifebuoy, etc.) and huger Procter & Gamble (Ivory, Crisco, Oxydol, etc.) have slugged at each other in the nice-Nellie manner of the advertising campaign—with occasional forays that were not so nice, but not so noticeable to the layman, either. Now the battle has exploded in a big way: in Boston a Federal grand jury indicted Procter & Gamble for using the mails to defraud. By the terms of a 57-page, 40-count indictment this turns out to mean bribing various Lever Bros, employes with aliases like "Babe," "Red" and "Chick...
...Procter & Gamble, full of years (it was founded in 1837) and good works, denied the whole kit & caboodle of charges countered with some of their...
...Procter & Gamble, studying its soap opera commercials, wondered if more but shorter ones might create an illusion of less total commercial time...
Compared with soap, wetting agents have three advantages: they will work 1) in the presence of acids, 2) in hard water, 3) in cold water. Many a U.S. woman has long been washing her clothes, hair and teeth with these soapless soaps-e.g., Procter & Gamble's "Dreft," "Drene," etc., and Colgate's similar line, whose unusual chemistry has not been emphasized in their makers' advertising. Chemists are trying to put a soapless detergent into cake form. When they succeed, as they may any day now, its advantages-notably in the vast U.S. hard-water zones-will...
...Storm was named, and the first script was written, on the sunny Sunday morning when Great Britain accepted war with Germany. That, Sandra Michael says, was the most tremendous thing that ever happened to her. Something else had just happened: she had been given leave, by William Ramsey of Procter & Gamble, to write as if housewives were intelligent...