Word: procter
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...criticize contest entries. Typical suggestions: Mail early, keep simple, study your judges. The idiosyncrasies of the judges are much discussed in the forums of the National Contesters. Members often point out that veteran judge Professor Lloyd Dallas Herrold of Northwestern University has a weakness for coagulations like "Temptasty," that Procter & Gamble dislikes rhyming entries. Most National Contesters submit many entries to each contest through friends all over the country, give 10% of their winnings to the pal in whose territory and name the contest is won. Wise contestants usually send their entries in rather cheap envelopes, sometimes spill...
Digging itself out of a blizzard of box tops (or any reasonable facsimile thereof), Procter & Gamble will resolve this week a contest started last month on its "Life Can Be Beautiful" serial show, award ten Pontiacs, 10,000 gallons of gas, $2,000 in cash to those who have best stated in 25 words or less the case for Ivory Flakes. In this contest, as in many another, 24-year-old Niles Eggleston of Milford, N. Y. had played a quiet but important role. As the proprietor of a box-top brokerage known as "Eggleston Enterprise," he is the toddling...
...aural escapism, they account for about half of all radio time sales. They are especially important to the makers and advertisers of soap, who have used them so extensively during the past ten years that they have come to be known as "soap operas." Leading soap-opera impresario is Procter & Gamble, whose 15 serials keep millions of women bathed in Ivory and suspense. Responsible for four of P. & G.'s sudsy dramas is Irna Phillips, a pigeon-plump spinster of 37, formerly a teacher, who has turned out a staggering total of 6,000 scripts in the course...
Princeton's Trinity is supposed to collaborate with the Procter Foundation, which maintains an Episcopal chaplain for the university. (The chaplaincy is to be vacated in June by the Rev. John Crocker, new rector of Groton School.) Of late years, Trinity's influence on both town & gown has waned. Thus the invitation which the Trinity vestry sent to Arthur Kinsolving this winter was a challenge. That he accepted it, putting aside the easy fame and popularity of Boston for the smaller prospects and pay of Princeton, may have been a surprise to those who take for granted...
...Procter & Gamble Co. (Ivory); No. 3: Lever Bros. (Lifebuoy, Rinso, Lux), U. S. subsidiary of mammoth British Lever Bros. & Unilever, Ltd., No. 1 world soapmakers...