Word: procter
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Gratifying as this was to President Little, it was no more than a temporary solace. For a universal commodity like soap has to be sold in heroic amounts to make money, and, unfortunately, there is little to choose between soaps. Hence competition is nerve-racking, with Procter & Gamble hanging on to some 40% of the U. S. business, C-P-P and Lever Bros. doing about 20% apiece - 200-odd soapmakers scrapping for the rest. Chief competitive weapon: advertising, for which the soapmakers' bill was a cool $40,000,000 last year. It cost C-P-P alone...
Graham Peck is the 25-year-old son of a Derby, Conn, wire hairpin manufacturer. Ten years ago he was saved from a humdrum life as a hairpin king when he won first prize ($100) in the Procter & Gamble International Soap-Carving Contest with a horse whose anatomy was so mythical that he put a horn on its forehead and called it a unicorn. From then on-through Andover and Yale-he recklessly mixed oils, drinks, metaphors. After graduating from college he set out around the world with $2,000 and a set of paints...
...University has a rule that every house containing seven students must have an approved and fully qualified procter...
...Pont, Monsanto, Union Carbide, General Electric, General Motors, Corn Products, American Can, International Nickel, Standard Oil of New Jersey, Texas Corp., National Steel, Liggett & Myers "B," Reynolds Tobacco "B," U. S. Tobacco, American Telephone, Consolidated Edison, Public Service of New Jersey, Eastman Kodak, International Harvester, Procter & Gamble, Sherwin-Williams, Union Tank Car, American Chicle, Beech-Nut, General Foods, J. C. Penney, Sears-Roebuck, Commercial Credit, Commercial Investment Trust, Household Finance, International Business Machines, Allied Chemical, New Jersey Zinc, Homestake, Phelps Dodge, Bristol-Myers...
...first time every major-league team will have at least one sponsor. Procter & Gamble Co., for example, will broadcast some of the New York Yankees, Giants and Brooklyn Dodgers games to boost Ivory Soap. Atlantic Refining Co.-sponsoring a share of the games of the two Boston teams, the two Philadelphia teams, the Pittsburgh Pirates and a host of minor leaguers-will give players $5 books of gas-&-oil coupons for home runs and shutouts. Socony-Vacuum will cover twelve major-league teams, many minors. Biggest plunger of all will be a perennial baseball sponsor, General Mills Inc., with...