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...Important corporate users of market research: Procter & Gamble Co.; Lever Bros.; Eastman Kodak Co.; General Foods Corp.; Du Pont; Goodyear Tire & Rubber Co.; American Telephone & Telegraph; General Electric Co.; Coca-Cola Co.; Standard Oil of Indiana; Swift & Co.; Bristol-Myers Co. Among important U. S. market researchers: A. C. Nielsen Co.; Percival White and Pauline Arnold of Market Research Corp. of America; Ross Federal Research Corp.; Archibald M. Crossley of Crossley, Inc.: Paul Terry Cherington; George Gallup; Daniel Starch; Henry Charles Link of the Psychological Corp.; McKinsey, Wellington & Co.; Paul Lazarsfeld; Elmo Roper (FORTUNE Surveys); Barrington Associates; C. E. Hooper...

Author: /time Magazine | Title: MOTORS: Thought-Starter | 11/14/1938 | See Source »

Radio's glibbest cinemagpie is Jimmy Fidler, whose broadcasts of Hollywood gossip are sponsored by Procter & Gamble Co. (Drene Shampoo). Last week Cinemactress Constance Bennett de la Falaise de la Coudraye sued Fidler, sponsor, et al. for libel, asking $250,000 damages. Flip Fidlerism: that Connie had snubbed Comedienne Patsy Kelly on a Hal Roach set; that studio workmen, Patsy's pals, bought flowers for her, none for Connie...

Author: /time Magazine | Title: Cinema: Libel | 1/17/1938 | See Source »

Hundred years ago last week, when Martin Van Buren was President, Brothers-in-law William Procter, who made candles, and James Gamble, who made soap, joined forces in a shed in Cincinnati, set about selling their products from door to door with one assistant. Last week P. & G., now the largest U. S. maker of soap and allied products-with 10,000 employes, total assets of $133.000.000, net income last year of $16,000,000-distinguished itself by making no fuss whatever over the fact that it is one of the few great U. S. corporations with a century...

Author: /time Magazine | Title: Business & Finance: Soap Centennial | 8/30/1937 | See Source »

...Thousands of Dollars Magazines Radio General Motors Corp. 4,439 1,117 Procter & Gamble Co. 1,293 2,075 Standard Brands, Inc. 1,141 1,263 Ford Motor Co. 1,106 680 Chrysler Corp. 1,635 430 R. J. Reynolds Tobacco Co 1,585 439 Liggett & Myers Tobacco Co. 1,034 651 General Foods Corp. 760 1,075 Lever Bros. 662 1,133 Colgate-Palmolive-Peet Co. 1,107 947 American Tobacco Co. 919 636 Bristol-Myers...

Author: /time Magazine | Title: Press: Pie | 8/16/1937 | See Source »

...Crimson boatings for the race will find George S. Lewis at stroke, Richard M. Burnes, 7; George von L. Meyer III, 6; Raiph Hamill, 5; Edward Ahrens, Jr. 4; Mark H. Dall, 3; Robert F. Mozley, 2; James Gilkey, bow and Robert D. Procter, coxwain...

Author: NO WRITER ATTRIBUTED | Title: FIFTY CREW FAVORITE AT PRINCETON TODAY | 5/15/1937 | See Source »

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