Word: procter
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...turn out an average of four new songs a week Procter & Gamble (Ivory Soap) hired Composer Arthur Schwartz and Lyricist Howard Dietz at an estimated weekly salary of $1,250 each. Book for the show was written by Courtney Ryley Cooper. Last week's installment of The Gibson Family ended where the first act of a theatre musicomedy usually ends. Father Gibson is suspicious of Dude Rancher Jack Hamilton's past, orders him away from Daughter Sally. Lacking the gusto of Maxwell House's Show Boat, The Gibson Family's first program was chiefly remarkable...
Radio heard last week what it had never heard before-a musicomedy with music especially composed for it. Procter & Gamble's The Gibson Family is a one-hour-a-week NBC program which will run 39 weeks. The music for each program will be as new to the public as the music at the opening night of a theatre musicomedy. If radio audiences particularly like any Gibson Family songs, they will be able to buy sheet copies, may plug them into hits...
Until last week the largest chain of weekly newspapers in the land was Ohio s Procter group of 17, assembled by the late Col William Cooper Procter (Ivory Soap) and Charles Bond (Two-Pants Suits) at a cost of $300,000. Last week the Procter chain fell into second place as the three Woodyard brothers of West Virginia marched into New York State. With the help of their good friend Spruille Braden, whose father made his money in Chile copper they raised some $60,000 new capital, acquired control of eight weeklies on Long Island's plump, profitable North...
...Ross did not beat the 3?-per-pound tax on vegetable and animal oils. Procter & Gamble, largest user of whale oil in the U. S., must pay a duty of $1,350,000, a figure approximately equal to the total value of the oil. *Named for Sir James Clark Ross who discovered it 80 years before...
Into New York Harbor last week steamed the second biggest whaling ship afloat, the 22,000-ton S. S. Sir James Clark Ross. In her hold was the largest cargo of whale oil ever to enter the port-a 45,000,000-lb. consignment for Procter & Gamble to use in its soaps. Five months in the Antarctic whaling grounds and 1,117 whales were "required to fill the Ross's 120,000 barrels...