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Usage:

...Ivory's President, Col. William Cooper Procter, had other things to think about last week...

Author: /time Magazine | Title: Business: Chapter in Soap | 6/16/1930 | See Source »

...acquired (for a rumored eight or ten million dollars) James S. Kirk & Co., manufacturers of Jap Rose soap, oldtime Procter & Gamble rival in the Chicago area, an ancient & honored Chicago industry which (until last week) was still controlled by the descendants of the original James S. Kirk who founded it in Utica, N. Y., in 1839, took it to Chicago two decades later...

Author: /time Magazine | Title: Business: Chapter in Soap | 6/16/1930 | See Source »

...also last week Col. Procter, No. 1 Tycoon of Cincinnati, was planning to go to Baltimore...

Author: /time Magazine | Title: Business: Chapter in Soap | 6/16/1930 | See Source »

...these, Baltimoreans hope, will transform their City of Monuments into a city of tycoons, will swell Baltimore's population from 850,000 to the more satisfactory 1,000,000. Such transformation and swelling seemed to move a step nearer last week when a new $5,000,000 Procter & Gamble factory was nearing completion. Gratefully, therefore, a group of Baltimoreans planned to give in the Chesapeake Club on the top floor of the new skyscraping Baltimore Trust Co., a dinner in honor of Col. Procter...

Author: /time Magazine | Title: Business: Chapter in Soap | 6/16/1930 | See Source »

...Married, childless, tall, gaunt, white-haired but young-faced, Col. William Cooper Procter is the man who guides the destinies of Ivory Soap, his company's most famed product. His military title was won in the Ohio National Guard. Later at the Citizens' Military Training Camp at Plattsburg, he became the firm friend of General Leonard Wood, whom he supported for the Presidential nomination. Princeton graduated him in 1883, thanks him for Procter Hall, dining hall of the graduate college. Deeply religious and serious, Col. Procter is no reformer. He drives fearlessly and fast in open cars, goes...

Author: /time Magazine | Title: Business: Chapter in Soap | 6/16/1930 | See Source »

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